Thumbs Up to Richard Branson's Blog

Richard Branson needs no introduction. But for people who don’t know him, well, he is the founder of the renowned Virgin group. And like every other jetsetter he lives life king size!

This is how he perceives himself

His blog mirrors his personality as described above and manages to strike a balance between being extraordinarily adventurous and being sane. One would think that a person like him wouldn’t have much to say to us mere mortals. But then, clearly he had a top notch PR team that guided him in putting together his blog.

Once you get past his page’s awesome design, you would definitely get caught up with his blog posts. The posts were fun, motivating, informative and inspiring, while keeping alive his zest for adventure throughout.

His blog has something for everybody.

For the adventurers 

For the philosophers 

For the activists 

For the sentimentalists 

And for the vain

What stood out about his blog was that he did not just keep singing the Virgin song over and over again, instead he wrote about interesting topics that a normal person would relate to. Also, what I found smart was that he posted questions and kept his followers engaged always. There is always something going on.

If I could change one aspect of his blog, it would be the overuse of “Richard Branson” pictures. Every post would have his picture integrated into it, and it felt like he was throwing himself at the followers to reinforce his presence. It is good to build your brand, but then, not so blatantly. 

Yes, that's right! It is a Richard Branson cake.

The tone of the blog is very enthusiastic and lively, and it is a breath of fresh air when you compare it to blogs of other CEOs. The fact that he has been consistent with his posts and the large number of shares it has garnered indicate that he is doing it right. Though his blog may not appeal to a certain demographic, I feel that he has successfully used it as a tool to enhance his presence in social media. 

A pat on the back for his PR team!