Web Analytics – More Than What Meets the Eye

Web analytics is so much fun!

The first time I heard the term web analytics, I thought it would be a complex task that would drive me crazy. After I started learning more about it, I realized that I was right. But when you get over the initial trepidation of using it, it offers you a world of possibilities.

Have you ever seen advertisements on other websites featuring the exact same products that you checked out on Amazon or eBay? And did you wonder how the other website knew that you were checking out a bottle green peplum dress? Well, the answer would be web analytics.

Information is wealth, and web analytics with its cool tools helps you dissect the various facets of your website while giving you accurate results. It fosters two-way symmetrical communication (excuse me for the PR jargon, but I just couldn’t resist) by making organizations aware of what their audience like and dislike.

Here are some of the things that it does:

• ·      Monitors a customer’s behavior
• ·      Suggests products that they are likely to buy
• ·      Compares data from week to week
• ·      Checks the performance of each page of the site
• ·      Analyzes which social media channel is the most effective
• ·      Shows key words that are the drivers to the site

Popular tools for web analytics are:

 Google Analytics |   Unbounce | Adobe CQ |  Radian6 | 
 Google AdWords | HootSuite | Shoutlet | Conductor | Hubspot 

I am sure there must be many other tasks and many other tools that I have not mentioned. But this is a good place to start. And once you get yourself familiarized with this, you would be moving on to greener pastures.

To sum it up, web analytics is the future. And the more you delve into it, the more you learn about things you never knew you could do with data.